Welcome to an exploration into our social media habits! In May 2023, we conducted a survey to understand the behaviors and attitudes towards social media among Gen Z and Millennials. In Part I of this series, we’re focusing on the numbers: the hours spent in the digital realm, the control…

Discover the journey of the Soulie community from the perspective of our CMO and co-founder, Ann, as she shares her insights on the importance of community-building in the earliest stages of building an app. With this post, I’d love to give a special shoutout to the Soulie Community - our…

The original premise of social media was great: Connecting you to friends, family and helping you find information online. The grim reality is that social media platforms have morphed into entertainment behemoths that have hijacked our attention, and the benefits we once got from these platforms are quickly diminishing. As…

Why is it important to be creative and curious? Is scrolling the death of curiosity? How exactly does scrolling affect our brain and why should we care? Our co-founder & CMO Ann Järvekülg and Ph.D Jaan Aru sat down for a chat. Could you tell us a little bit about…